Episode 21

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Published on:

27th Nov 2024

How Branding Transforms Your Creative Offers with Aiza Cheung

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In this episode of Creative Minds Smart Money, Samantha chats with Aiza, AKA “The Brand Chef,” about creating bold, personality-packed branding for your offers. Aiza shares how branding can make your offers irresistible and help you stand out in a crowded market.

What You’ll Learn:

  • The difference between branding your business vs. your offer and why it matters.
  • How strategic branding attracts the right clients while boosting confidence.
  • Key elements for a polished, professional offer brand.
  • Tips for creating “sister brands” that balance your overall brand.
  • Aiza's 7-day sprint process for creating bold, strategic offer branding.

Whether you’re launching a new offer or refining an existing one, this episode will help you make your offers shine and connect with your dream clients.

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About the Podcast

Creative Minds, Smart Money: Finance & Business Tips for Creatives

Welcome to Creative Minds, Smart Money – the go-to podcast for creative entrepreneurs who want to master their money without losing their artistic spark. Hosted by Samantha Eck, a creative business bookkeeper on a mission to help you thrive, we’re here to tackle the financial side of your business in a way that makes sense for your creative brain.

We’ll break down bookkeeping basics and money strategies designed specifically for creatives – from pricing your services with confidence, to mastering cash flow so you can keep your business running smoothly (even in the slow months). You’ll get actionable tips on how to manage your money, grow your creative business, and still have time (and funds!) left for what you love.

Along the way, we’ll dive into marketing tips, business systems, and the mindset shifts that’ll help you build a sustainable creative business without sacrificing your passion or paycheck. And every now and then, I’ll bring in industry experts to share their insights on key areas like business growth and operational efficiency.

So, if you're ready to blend creativity with financial success, hit subscribe, and let’s turn your creative talents into a thriving business that fuels your dreams!

About your host

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Samantha Eck

Samantha Eck is the powerhouse behind Firestorm Finance, where she transforms messy financials into crystal-clear roadmaps for success. With six years of corporate accounting under her belt, a formal education in numbers, and the street cred of running two creative businesses, she’s uniquely equipped to help fellow creatives decode the story their numbers are trying to tell. When Samantha’s not wrangling QuickBooks, you’ll find her dominating on Xbox or curled up with a page-turner, her husband by her side and her pup Vivi keeping watch. She knows that clarity in the books leads to big, dreamy business moves. Ready to see for yourself? Tune into her podcast, Creative Minds, Smart Money, where she makes money talk feel like catching up with a friend.