Episode 25

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Published on:

25th Dec 2024

How to Focus on Profit and Stop Chasing Revenue

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In this episode of Creative Minds Smart Money, Samantha breaks down the critical difference between profit and revenue two terms that often trip up creative entrepreneurs. If you’ve ever wondered why you’re making money but still feel broke, this episode is for you.

What You’ll Learn:

  • The difference between revenue (your total income) and profit (what’s left after expenses).
  • Why focusing on profit is more important than chasing big revenue numbers.
  • Common mistakes creatives make with their finances (and how to fix them).
  • How to audit your expenses, adjust your pricing, and set profit-driven goals for next year.

Stop the cycle of working hard and feeling broke Samantha gives you actionable steps to build a sustainable, profitable business.

Connect with Samantha:

Website: https://www.firestormfinance.com/

Instagram: https://www.instagram.com/firestormfinance/

Threads: https://www.threads.net/@firestormfinance?hl=en

Pinterest: https://www.pinterest.com/firestormfinance/

Newsletter: https://firestormfinance.myflodesk.com/ajmiv1kyt1


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About the Podcast

Creative Minds, Smart Money: Finance & Business Tips for Creatives

Welcome to Creative Minds, Smart Money – the go-to podcast for creative entrepreneurs who want to master their money without losing their artistic spark. Hosted by Samantha Eck, a creative business bookkeeper on a mission to help you thrive, we’re here to tackle the financial side of your business in a way that makes sense for your creative brain.

We’ll break down bookkeeping basics and money strategies designed specifically for creatives – from pricing your services with confidence, to mastering cash flow so you can keep your business running smoothly (even in the slow months). You’ll get actionable tips on how to manage your money, grow your creative business, and still have time (and funds!) left for what you love.

Along the way, we’ll dive into marketing tips, business systems, and the mindset shifts that’ll help you build a sustainable creative business without sacrificing your passion or paycheck. And every now and then, I’ll bring in industry experts to share their insights on key areas like business growth and operational efficiency.

So, if you're ready to blend creativity with financial success, hit subscribe, and let’s turn your creative talents into a thriving business that fuels your dreams!

About your host

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Samantha Eck

Samantha Eck is the powerhouse behind Firestorm Finance, where she transforms messy financials into crystal-clear roadmaps for success. With six years of corporate accounting under her belt, a formal education in numbers, and the street cred of running two creative businesses, she’s uniquely equipped to help fellow creatives decode the story their numbers are trying to tell. When Samantha’s not wrangling QuickBooks, you’ll find her dominating on Xbox or curled up with a page-turner, her husband by her side and her pup Vivi keeping watch. She knows that clarity in the books leads to big, dreamy business moves. Ready to see for yourself? Tune into her podcast, Creative Minds, Smart Money, where she makes money talk feel like catching up with a friend.