How to Make Social Media Fun Again for Your Business With Jayci Trujillo
Social media can feel like a never-ending chore—but what if it could actually be fun? Today, I’m joined by Jayci from Happy Girl Marketing Co, who helps business owners create stress-free, engaging online presences.
We’re diving into:
✅ Why so many business owners dread posting on social media (and how to change that)
✅ How to make selling on social media feel natural and authentic
✅ The biggest mistakes entrepreneurs make when marketing online
✅ How to engage with your audience without feeling overwhelmed
✅ When and how to outsource social media without losing your voice
If social media feels exhausting or stressful, this episode is for you. Learn how to build a social media presence that works for your business—without burning out.
🎧 Hit play now and start creating content that actually feels good!
Connect with Samantha:
Website: https://www.firestormfinance.com/
Instagram: https://www.instagram.com/firestormfinance/
Threads: https://www.threads.net/@firestormfinance?hl=en
LinkedIn: https://www.linkedin.com/in/samantha-e-8796b6176/
Newsletter: https://firestormfinance.myflodesk.com/podcastnewsletter
Connect with Jayci:
Website: https://www.happygirlmarketingco.com/
Instagram: https://www.instagram.com/happygirlmarketingco/
Threads: https://www.threads.net/@happygirlmarketingco
LinkedIn: https://www.linkedin.com/in/jayci-trujillo-mba-9a30201b8/
TikTok: https://www.tiktok.com/@jayyccii_
Social Strategy Checklist Freebie: https://happygirlmarketingco.myflodesk.com/strategyfreebie
📢 Love this episode? Share it with a friend and leave a review to help more business owners get smart about their finances.
Have a suggestion for something or someone you'd like to see on this podcast? Fill out this form here.
Transcript
Welcome to CreativeMind Smart Money, the podcast where
Speaker:creativity and business smarts collide.
Speaker:I'm your host, Samantha Eck, bookkeeper, business coach, and
Speaker:your go to guide for building the creative business of your dreams.
Speaker:Whether it's mastering your money, streamlining your systems, or growing
Speaker:your business, I'm here to share insights that empower you to thrive.
Speaker:Plus, I'll be bringing in industry experts to dive into all aspects
Speaker:of entrepreneurship, so you can turn your passion into profit
Speaker:without losing your creative spark.
Speaker:Let's get started
Speaker:samantha-eck_1_02-20-2025_100050: You are listening to the Creative
Speaker:Minds Smart Money Podcast, and today I have special guests Jayci with me.
Speaker:Jayci started Happy Girl Marketing.
Speaker:After noticing how many business owners dreaded posting on social media.
Speaker:She knew social media could be an enjoyable and engaging space if
Speaker:entrepreneurs felt less pressure to constantly promote their businesses.
Speaker:With a background in business, she earned her bachelor's degree
Speaker:in 2020 and her MBA in 2021.
Speaker:Passionate about making social media a fun and vibrant place.
Speaker:She helps business owners create a stress-free and enjoyable online presence.
Speaker:How are you doing today, Jayci?
Speaker:It's so good to have you here.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Thank you.
Speaker:I'm doing really well.
Speaker:I'm excited to be here and talk about social media.
Speaker:samantha-eck_1_02-20-2025_100050: Yes, absolutely.
Speaker:I wanna preface this episode by saying that I personally work
Speaker:with Jay-Z and she's like an amazing social media manager.
Speaker:I never feel any stress.
Speaker:Her and her team are amazing.
Speaker:So if you guys are looking for someone, I definitely recommend Jayci.
Speaker:But let's dive in.
Speaker:Tell me a little bit about yourself, what you do, how you got into social media.
Speaker:And what makes you love it or at least not hate it.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Totally, totally fair.
Speaker:, I got started in social media.
Speaker:Uh, I think just like anybody else, it was new and it was fun and it
Speaker:was coming out right when I was in high school and everybody had
Speaker:an account and posted everything.
Speaker:It was so much fun to post what you were wearing for the day post that
Speaker:you were headed to your next class.
Speaker:Like I don't think there was a stone unturned when it came to what
Speaker:people were posting, and so I went to college and I studied business.
Speaker:And kind of always had in the back of my mind that starting a
Speaker:business would be fun or something that at least I was interested in.
Speaker:samantha-eck_1_02-20-2025_100050: Right.
Speaker:jayci-trujillo-_1_02-20-2025_090050: taxes, money, legal was super scary.
Speaker:And I didn't really have a grasp of what that looked like at 18 years old.
Speaker:So I said, okay, I'll just get a business degree and I'll work in
Speaker:marketing and social media for.
Speaker:A corporation or for a business.
Speaker:And so I did that.
Speaker:I got a business degree, I got an MBA, I graduated in the middle of Covid and
Speaker:samantha-eck_1_02-20-2025_100050: Okay.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I got one of the first jobs that I was
Speaker:offered, it was a remote position for an accounting firm, , out of Dallas.
Speaker:And it was great.
Speaker:I enjoyed the work that I was doing, but I always felt like
Speaker:there could be something more.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I started to freelance on the
Speaker:side just for extra creativity.
Speaker:I was working from home.
Speaker:It was super lonely.
Speaker:And it was also still covid.
Speaker:And so I got a job freelancing on the side and fell in love.
Speaker:I didn't realize all of the pieces that fell into freelancing and how
Speaker:samantha-eck_1_02-20-2025_100050: Yep.
Speaker:jayci-trujillo-_1_02-20-2025_090050: creative and liberating and fun that it
Speaker:could be, and so I started to freelance more and more and bring on more clients
Speaker:and at that point I had realized I don't think corporate is for me,
Speaker:samantha-eck_1_02-20-2025_100050: Yep.
Speaker:jayci-trujillo-_1_02-20-2025_090050: have just one of those
Speaker:personalities that working.
Speaker:For the man just wasn't gonna work.
Speaker:And so I started to build Happy Girl marketing and I had made
Speaker:enough in my business that was equal to what I was bringing home
Speaker:and my salary, I left my job.
Speaker:And so that was about exactly a year ago.
Speaker:so we've been full-time for a year, and I love how social media is unique
Speaker:for every single person that uses it.
Speaker:you can truly decide to sell 24 7.
Speaker:You could decide to never sell on your business account.
Speaker:It truly is such a unique experience for everybody involved and the people that you
Speaker:meet and the conversations that you have.
Speaker:So I feel like that's what really makes me love it and not hate it.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:No, I love that you, I mean, going back to what you first said about how fun
Speaker:social media used to be, I remember.
Speaker:This is probably dating myself, but I remember being in middle school
Speaker:and every morning I was like, I'm gonna do a 365 day outfit challenge.
Speaker:And like I would post my outfit on like Facebook and be like,
Speaker:look at what I'm wearing today.
Speaker:And like, nobody cared, but it was just like, it was fun to do.
Speaker:Right.
Speaker:Especially back in those days.
Speaker:jayci-trujillo-_1_02-20-2025_090050: was the colored skinny jeans.
Speaker:The boba tea.
Speaker:It was, it was fun.
Speaker:It was.
Speaker:Yeah.
Speaker:samantha-eck_1_02-20-2025_100050: I like, I honestly, I remember when Facebook
Speaker:just started being a thing and I was actually too young to start using it, but
Speaker:I know we all started using it anyways and I don't know, it was so much fun to
Speaker:just like post and friend people in your school and be like, look at my outfit.
Speaker:But
Speaker:jayci-trujillo-_1_02-20-2025_090050: I
Speaker:samantha-eck_1_02-20-2025_100050: I feel like that's what's missing in social
Speaker:media nowadays and I love that that is really what you like bring to the table.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Thank you.
Speaker:Yeah, I think it's so much fun.
Speaker:samantha-eck_1_02-20-2025_100050: A lot of people feel like super drained by
Speaker:social media, so how can they shift to that mindset where they actually enjoy it?
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah, I think you have to kind
Speaker:of view social media as just one of the outlets for marketing.
Speaker:It shouldn't be your entire marketing strategy, and so when you realize that and
Speaker:you have other means to bring in leads and make sales, social media can be more fun.
Speaker:can show your personality.
Speaker:You can allow social media to be this connection with people.
Speaker:That doesn't have anything to do with sales.
Speaker:It can be about your personality or your interests and your hobbies,
Speaker:while also talking about business, but it doesn't have to be solely sell.
Speaker:Sell, sell 24 7.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah, and I feel like that's hard
Speaker:too because I think a lot of days now it is about the personal brand
Speaker:jayci-trujillo-_1_02-20-2025_090050: Mm-hmm.
Speaker:samantha-eck_1_02-20-2025_100050: less so about your business brand.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah.
Speaker:samantha-eck_1_02-20-2025_100050: So a lot of people feel this pressure
Speaker:to like, I guess perform, but it's like just be yourself and you're
Speaker:gonna attract the right people.
Speaker:Do the goofy dancing thing.
Speaker:If you wanna do it, be goofy and it'll bring in the right people.
Speaker:'cause they're gonna see you for who you are.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I agree , and I tell people
Speaker:all the time that if you're.
Speaker:Not happy in social media.
Speaker:I truly believe that you just haven't found your corner of the internet yet.
Speaker:samantha-eck_1_02-20-2025_100050: That's.
Speaker:jayci-trujillo-_1_02-20-2025_090050: people are there, the people that have
Speaker:similar interests and hobbies and enjoy the goofiness, those people are there.
Speaker:And if you feel like you're in more of a, I don't even know, a good, just like a,
Speaker:an environment that doesn't feel like you, you just haven't found your corner yet.
Speaker:And I encourage you to keep searching and posting , and finding
Speaker:those people that are like you.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah, absolutely.
Speaker:And I feel like that's like a long process.
Speaker:It's not something that happens instantaneously.
Speaker:What are some ways, practical ways to make social media feel more like
Speaker:a conversation and less like a chore?
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah, I think remembering that
Speaker:you're interacting with people on the other side of your screen.
Speaker:An analogy I like to give is if you're at the grocery store walking
Speaker:up and down the aisles and you see somebody you know and they wave at
Speaker:you, they're like, Hey, how are you?
Speaker:You know, you don't just like, oh my gosh, and turn around and walk.
Speaker:I mean, maybe, maybe you do, but like nine times outta 10, you know, you're like.
Speaker:Hey, how are you?
Speaker:Good to see
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: You don't always stop and have a conversation.
Speaker:Sometimes you do in the aisles, and you catch up about, you know, whatever.
Speaker:and I think social media is the same way.
Speaker:If somebody leaves a comment on your page, like that's them waving at you
Speaker:at the grocery store and it's, all you have to do is like, Hey, I see you.
Speaker:Thank you for commenting.
Speaker:Like, you know, maybe a short exchange.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Like, just because somebody commented
Speaker:it doesn't mean you have to then add them to your lead tracker and
Speaker:message them on an, you know, it doesn't have to be this whole thing.
Speaker:You could
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: back at them at the grocery store.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah, and I love that you say that like it,
Speaker:I feel like we make this huge effort to try and engage with everything and make
Speaker:it so meaningful, but sometimes it's not like, yes, there are what times where you
Speaker:wanna like engage in a meaningful way,
Speaker:jayci-trujillo-_1_02-20-2025_090050: Right.
Speaker:samantha-eck_1_02-20-2025_100050: sometimes it's more or less just like a
Speaker:jayci-trujillo-_1_02-20-2025_090050: Hey.
Speaker:samantha-eck_1_02-20-2025_100050: for commenting or connecting
Speaker:or whatever it is.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Because I think if you always try
Speaker:to do this big elaborate thing, one,
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: to get burnt out, but then people
Speaker:are gonna wanna stop interacting with your content because they
Speaker:feel like, oh, I can't comment.
Speaker:'cause then she's gonna message me and she's gonna ask me how I'm doing.
Speaker:And I don't have the energy for that.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: sometimes it's just a short,
Speaker:quick interaction and, and it takes the pressure off of it.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:And I love that.
Speaker:So why do so many people you think feel weird about selling on social
Speaker:media and how do they move past that?
Speaker:jayci-trujillo-_1_02-20-2025_090050: I think it's got a really bad rap.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I think that there are a handful
Speaker:of accounts that are really big on cold pitching and hard selling and
Speaker:really just like the second you.
Speaker:Even watch their story, it's like, oh my gosh, buy my thing.
Speaker:And it's like, whoa.
Speaker:I just
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: thought your account was cute
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: like that.
Speaker:I mean, it turns people off.
Speaker:It just really makes people feel icky and gross.
Speaker:It gives off, door-to-door salesman vibes.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: And I mean, I know that we're definitely the
Speaker:age where like somebody would knock on the door and we like hid under the couch.
Speaker:We were like, we're not answering the door.
Speaker:Like
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: feels, when somebody's just
Speaker:like walking in unannounced to your dms trying to sell you.
Speaker:And I think that that's why people feel so against.
Speaker:Selling and I think it's hard selling.
Speaker:It's not actually providing value and sharing what you
Speaker:believe in type of selling.
Speaker:It's like, buy this now.
Speaker:We have no relationship.
Speaker:I need you to spend this a hundred dollars
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: So.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:And I feel like that's such a big thing and a big push this year is a lot of
Speaker:people are making more intentional purchasing decisions, so you just
Speaker:shoving it in their face and like I see it all the time and it confuses me.
Speaker:Like LinkedIn or Threads are all like, oh, it works, it works though that,
Speaker:and I'm like, you know, I think it works on like 10% of the population.
Speaker:Like there's 10% of the population who are like, I was thinking about
Speaker:this, but I didn't reach out to anybody at Good thing you messaged me.
Speaker:But the other 90% are like, why the heck are you messaging me?
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah, and it's not a personalized experience.
Speaker:Like if
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: money on something, I wanna know
Speaker:who I'm buying it from and just like get a good vibe from that
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I don't think I've ever bought anything
Speaker:from somebody just randomly messaging me, telling me I have to have it.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: And it kind of makes me think of
Speaker:another point that I talk about a lot, and it's just selling doesn't
Speaker:have to be rooted in negativity.
Speaker:You don't have to cold email me and tell me that my business sucks and that I
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: buy your product like that.
Speaker:Stop doing what you think it's doing.
Speaker:At least for me, it's not.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:And and I think that's so important because like you can be super friendly
Speaker:and supportive and engaging instead of having like, I think what they call it
Speaker:is like the mean girl marketing where you're like, you're not doing it right.
Speaker:You're not doing it right.
Speaker:And I'm like, that doesn't make anybody feel good in any way.
Speaker:jayci-trujillo-_1_02-20-2025_090050: You shouldn't have to put people down it.
Speaker:You should be,
Speaker:samantha-eck_1_02-20-2025_100050: Yes,
Speaker:jayci-trujillo-_1_02-20-2025_090050: my opinion, at least, providing
Speaker:enough value that people recognize that they might have a gap in
Speaker:samantha-eck_1_02-20-2025_100050: yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: in their bus, whatever, and,
Speaker:and see you as a solution.
Speaker:Not, my gosh, she told me I'm awful.
Speaker:Now I have to invest in it like
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:Yeah.
Speaker:I feel like you also like in terms of that, if you're marketing that
Speaker:way, I feel like you also get.
Speaker:Those types of people who are doing the emotional spending, so they're not
Speaker:going to be your ideal client because they're gonna reflect on that and say,
Speaker:oh, well I suck, so I'm gonna buy this from you, and they're gonna get into
Speaker:your program or whatever and not get exactly what they need out of it, because
Speaker:they're coming in from that emotional state and not coming in from that state
Speaker:of, I actually want to purchase this.
Speaker:jayci-trujillo-_1_02-20-2025_090050: and then it ends in regret.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: you're having to issue
Speaker:all of these refunds.
Speaker:It's just this big cycle and like then you have to start over again.
Speaker:So it like doesn't actually result in high quality sales.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:So what is your favorite way to sell that feels really natural
Speaker:and engaging and non pushy.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I think always providing more value
Speaker:Putting more emphasis on the value than putting it on the sale.
Speaker:People are gonna work with you if they wanna work with you.
Speaker:It's not gonna, she should have gave more value or, you know, like, I trying to
Speaker:like phrase this in the best way possible.
Speaker:But if, just like, if I see somebody providing a ton of value, I just
Speaker:recognize that they care about their audience, they care about their offer,
Speaker:samantha-eck_1_02-20-2025_100050: Yes,
Speaker:jayci-trujillo-_1_02-20-2025_090050: that makes me wanna buy more.
Speaker:Versus being super shady and not actually telling me what you're
Speaker:selling, not providing any value at all, does it make me
Speaker:samantha-eck_1_02-20-2025_100050: yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: connect with you?
Speaker:And so I, I love to provide value first.
Speaker:, and really encourage people that, of course there's going to be things
Speaker:in your brain that people should, should maybe pay to hear, but there's
Speaker:other ways to say it and frame it and provide perspective for free.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:Yeah, I, and I think that's so important too.
Speaker:I feel that way where I'm like, I wanna make sure that I'm providing.
Speaker:The most value possible for like my audience.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah,
Speaker:samantha-eck_1_02-20-2025_100050: of course, yeah, there are certain things
Speaker:where I'm like, I have to draw the line.
Speaker:Like that's part of what you have to pay.
Speaker:But up to that point, I'm like, I want you to be as informed as I am because
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah.
Speaker:samantha-eck_1_02-20-2025_100050: teaches this stuff in school.
Speaker:Like.
Speaker:If you're a new business owner and you're going out there, you don't know
Speaker:the best processes for social media.
Speaker:You don't know the best processes for bookkeeping or you know, trying to
Speaker:keep things track of things for taxes.
Speaker:So it's very important that there are people who are resources out
Speaker:there because then that those types of people are gonna be more likely
Speaker:to rely on you and work with you.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I agree and, and I truly think that
Speaker:it's, it's like the saying, like, you can lead a horse to water,
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: can't make it drink.
Speaker:You know, I could give you everything that you might need or want.
Speaker:To post on your social media, but I can't make you post.
Speaker:And for service providers, like it's important, at least for me to remember
Speaker:that is like you can give every piece of information in the book to them,
Speaker:but like ultimately it's just gonna be easier for them to hire you to do it.
Speaker:So.
Speaker:samantha-eck_1_02-20-2025_100050: Yes, yes.
Speaker:So personal brands are now more popular than ever.
Speaker:What really makes them so effective in today's social media landscape?
Speaker:jayci-trujillo-_1_02-20-2025_090050: I think they're more fun.
Speaker:I think for a long time, corporate brands had to jump through so many
Speaker:hoops to get something posted on social.
Speaker:It had to go through legal, it had to go through however many
Speaker:managers to even get to legal,
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: legal wants to change it.
Speaker:They don't understand the audio, so okay.
Speaker:Now you can't use trending audio.
Speaker:So now it's like a somewhat trendy video.
Speaker:It was trendy six weeks ago and it doesn't have the right audio
Speaker:and it like, doesn't make it fun.
Speaker:They are, I think, social, departments are building in corporations
Speaker:and so it's getting better.
Speaker:But personal brands are just more fun.
Speaker:They're more personable.
Speaker:It, more human.
Speaker:I think.
Speaker:We know the saying that people buy from people, and that's what
Speaker:personal brands allow you to do.
Speaker:It allows you to buy from somebody who has a similar perspective,
Speaker:experience, vibe, even.
Speaker:So I think that's what makes them just a little bit more popular is they're
Speaker:more fun and, and they have more connection points than a corporate brand.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah, I feel like it's also easier to
Speaker:buy from someone when you can relate.
Speaker:To them.
Speaker:Like, you know, when we post about things that we're reading or things
Speaker:like that, it's gonna resonate with someone who's also a reader.
Speaker:So that creates that extra connection point and makes us feel, yeah,
Speaker:more human than just this business that is looking for your money.
Speaker:jayci-trujillo-_1_02-20-2025_090050: It is less transactional at
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:Yes.
Speaker:So for someone who's hesitant to put themselves out there, what's
Speaker:one small step that they can take to start building their personal brand?
Speaker:I.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I love that.
Speaker:I think starting by posting what's interesting to you.
Speaker:What, what do you like, what do you enjoy?
Speaker:If that's books, you know, start sharing on your page what you're,
Speaker:what you're reading, what's on your TBR, and then engaging with
Speaker:accounts that are doing the same.
Speaker:I think you can.
Speaker:Share a lot about your personal life as much as you feel comfortable and
Speaker:not even talk about business, and people are still going to want to buy
Speaker:from you and interact with you and
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: just be in your, your realm of, of
Speaker:accounts and posts and things like that.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:And I love that because I think that that's, that is, that's so important
Speaker:is just talk about what you like
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah.
Speaker:samantha-eck_1_02-20-2025_100050: you can even relate it to business.
Speaker:I think so many people think that you can't relate that kind
Speaker:of stuff to business, but a lot of the stuff that we learn.
Speaker:Personally can be applied to business in different ways, and it's just
Speaker:a matter of how you like phrase it or how you bring it to the table.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I agree.
Speaker:samantha-eck_1_02-20-2025_100050: There's a big misconception that hiring social
Speaker:media help means giving up your voice.
Speaker:So how can business owners find support like you without losing
Speaker:the authenticity of their voice?
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah, hiring a social media managers
Speaker:is a big step in your business.
Speaker:It's one that requires relinquishing some percentage of control.
Speaker:And that can be hard for personal brands, and I think one of
Speaker:the biggest pieces that help.
Speaker:You not lose the authenticity of the voice is knowing your
Speaker:business and knowing it well.
Speaker:Are you able to separate your business from yourself, even
Speaker:if it's a personal brand?
Speaker:You know, can your, business have a voice that is emulated and
Speaker:replicated somebody that's not you?
Speaker:And if the answer's no.
Speaker:Outsourcing might not, you know, be the best option for you, but if you feel
Speaker:like, yes, my brand, you know, it has a voice of its own, it has guidelines and
Speaker:tone and and all of these things that makes it its own, then I think you can
Speaker:then feel confident about outsourcing.
Speaker:But if you don't have those guidelines and the voice work and things like
Speaker:that, if it's not laid out beforehand, when you hire a social media manager,
Speaker:they don't have anything to work with, gonna kind of fall into their own.
Speaker:or their own kind of way of saying things if it's not laid
Speaker:out, kind of be beforehand.
Speaker:Obviously, I think that social media managers, you know, have the opportunity
Speaker:to ask questions and, and even just clarifying voice and the tone, but
Speaker:you have to know it for yourself or else it's gonna be really hard then to
Speaker:approve content to be okay with content going out, if that, if that makes sense.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah, no, I feel like that's a hundred percent
Speaker:and I feel like, I really do feel like it should also be a communication thing.
Speaker:Like it's not a one and done where you're like, yeah, here's,
Speaker:here's how I'm supposed to sound.
Speaker:Like that's it.
Speaker:Like I feel like I. The more you grow together as you know, a social media
Speaker:manager and a business owner, the more it just gets better because it's
Speaker:gonna take time for them to, it's the same thing as me with bookkeeping.
Speaker:Like I don't go into someone's books and I'm instantly like I
Speaker:know exactly what I'm looking at.
Speaker:I know exactly what I'm doing.
Speaker:It takes me two to three months to fully get comfortable in anybody's set of books,
Speaker:and I'm, I'm sure it's probably similar.
Speaker:It takes you two to three months to be like, I know what
Speaker:this person is looking for.
Speaker:I know what they like.
Speaker:Now I can fully like do what's best for them and their business,
Speaker:while also maintaining their kind of voice, but also what I know
Speaker:is best for them as a business.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yeah, a hundred percent.
Speaker:And I think, Being able to, your point of communication, being able to
Speaker:communicate what you like and don't
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: extremely helpful for
Speaker:that service provider.
Speaker:For your social media manager, your copywriter, you know, whatever you're
Speaker:hiring in that creative space, what you like and what you don't like.
Speaker:It.
Speaker:It's not
Speaker:samantha-eck_1_02-20-2025_100050: Yes,
Speaker:jayci-trujillo-_1_02-20-2025_090050: to just say like, I don't know, I, I
Speaker:samantha-eck_1_02-20-2025_100050: yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: like it.
Speaker:And it's like.
Speaker:not helpful.
Speaker:What don't you like about it?
Speaker:Is it the tone?
Speaker:Is it the, the voice?
Speaker:What about it?
Speaker:Do we need to change?
Speaker:Because then at least on our end, when we get those revisions,
Speaker:we make a note of that.
Speaker:And so we
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: client doesn't like this.
Speaker:Next time we're gonna try this or alter it a different way.
Speaker:but if we don't have anything to work with on that other end, it's kind of
Speaker:just like throwing spaghetti at the wall.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:Yes, absolutely.
Speaker:And, and I think that's important in any service, provider relationship
Speaker:is communicating that because you are, you're giving up a part of
Speaker:your business, and it's not saying like you can't be involved in that.
Speaker:It's more just.
Speaker:How do you communicate that?
Speaker:So what are some options for outsourcing social media at
Speaker:different stages of business?
Speaker:jayci-trujillo-_1_02-20-2025_090050: Ooh.
Speaker:I think there's an option for everyone, and I also think that.
Speaker:There's a space for everybody on
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I just felt like that was a good, a good
Speaker:time to say that, that everybody belongs on social media if you want to be there.
Speaker:But there's an option for everybody.
Speaker:think a really accessible option is pre-made content ideas, content calendars,
Speaker:something for you to then execute.
Speaker:It's.
Speaker:It's done with you kind of, you can take that.
Speaker:It's super accessible.
Speaker:It's at a lower price point, and then you can execute the content ideas, the
Speaker:creation in whatever means you would like.
Speaker:The next would be.
Speaker:Content creation.
Speaker:This is where somebody creates content for you, delivers it to you, and you can kind
Speaker:of decide when do you want it to go out.
Speaker:It, sometimes people will provide copywriting, sometimes they don't.
Speaker:so maybe you do the copywriting for that, but it's a way to get those
Speaker:graphics and, video edits done for you.
Speaker:And then you can finish the other half, which is the posting or the
Speaker:copywriting, things like that.
Speaker:And then the.
Speaker:Final piece would be full social media management, where you have somebody
Speaker:coming up with the ideas, executing them, but then acting and engaging
Speaker:on your behalf for your account.
Speaker:So they are replying to comments, starting new conversations for you in the dms,
Speaker:and ultimately managing your account.
Speaker:So if you didn't wanna log in every day, you don't have to.
Speaker:samantha-eck_1_02-20-2025_100050: So to branch off of that, how can someone decide
Speaker:what parts of social media they actually enjoy and what they should delegate?
Speaker:jayci-trujillo-_1_02-20-2025_090050: Ooh, reflect on what feels sticky and gross.
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: do you find yourself not wanting to
Speaker:do and what are you a attracted to or drawn to as a part of the process?
Speaker:Realizing like, okay, do you loathe Canva and the IG reels editor?
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: A content creator or content creation
Speaker:package is the best for you, but you,
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: still enjoy replying to comments, all of that.
Speaker:If you don't even wanna be on the app, you don't wanna know what goes out there, but
Speaker:you know, you have to kind of be there.
Speaker:Social media management might be the best option then for you.
Speaker:you know, truly you're like, I can't give out any control
Speaker:it has, I have to have a say.
Speaker:I have to, just be in control of all of it.
Speaker:Awesome.
Speaker:Maybe a strategy would be helpful.
Speaker:Maybe having just a consultation or advisory type service over your content
Speaker:would be helpful to ensure it's strategic and talking to the right people.
Speaker:So I think
Speaker:samantha-eck_1_02-20-2025_100050: Yeah.
Speaker:jayci-trujillo-_1_02-20-2025_090050: piece for everybody.
Speaker:You just have to recognize in the process, what do you loathe, hate, not want to do?
Speaker:What do you love?
Speaker:And if none of that.
Speaker:You know, find something to outsource completely.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:I love that.
Speaker:Okay, so if someone listening wants to improve their social
Speaker:media experience today, what's the first thing that they should do?
Speaker:jayci-trujillo-_1_02-20-2025_090050: Have fun.
Speaker:It's okay to have fun.
Speaker:It's okay to enjoy to be on the app, and it's okay to not talk about business.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: I. also okay to talk about business.
Speaker:Like if that's what really lights you up and that's what
Speaker:makes you happy, talk about it.
Speaker:That's okay.
Speaker:whether you like it or don't like it, either way, it's
Speaker:okay to to, to lean into that.
Speaker:If you, know, I think are having a hard time having fun, and it's because of
Speaker:the selling piece or the business piece.
Speaker:Don't do it for a little bit, you know, take a break.
Speaker:You
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:jayci-trujillo-_1_02-20-2025_090050: You could just provide value.
Speaker:You can talk about the things that you enjoy in your business, the
Speaker:piece of your offer that you love without dropping a link or telling
Speaker:people to comment a certain word.
Speaker:You know, like you don't have to do that if you don't want to.
Speaker:there's so many other means to marketing that are successful that if you don't
Speaker:wanna sell on social, you don't have to.
Speaker:samantha-eck_1_02-20-2025_100050: Yes.
Speaker:And I love that.
Speaker:And I feel like that's, that is, it's so important is just to have fun.
Speaker:So where can my audience connect with you or learn more about how to work with you?
Speaker:jayci-trujillo-_1_02-20-2025_090050: Yes, you can find me on Instagram at
Speaker:Happy Girl Marketing Co. and then I'd love for you to come over and say hi.
Speaker:And wave at me like you're at the grocery store.
Speaker:I love to, to chat in the dms and, and just talk about anything.
Speaker:I'm always posting things that are business and not business.
Speaker:And yeah, if, if people are interested in working with us, we
Speaker:have a few spots open for Q2 and Q3.
Speaker:We'd love to work with you.
Speaker:Yeah.
Speaker:samantha-eck_1_02-20-2025_100050: Awesome.
Speaker:Well, thank you so much for being on the podcast today, Jayci.
Speaker:I really appreciated it and I look forward to the listeners hearing your story.
Speaker:jayci-trujillo-_1_02-20-2025_090050: Awesome.
Speaker:Thank you so much.
Speaker:That's a wrap on today's conversation.
Speaker:Social media doesn't have to be overwhelming, and I hope this episode
Speaker:gave you some fresh perspective on how to make it work for you,
Speaker:not drain the life out of you.
Speaker:If you love this episode, make sure to subscribe so you never miss an update.
Speaker:And if you found it helpful, leave a review.
Speaker:It seriously helps more people find the show like you, and of course, share it
Speaker:with a fellow entrepreneur who could use a little social media sanity in their life.
Speaker:Thanks for hanging out with me and JC today.
Speaker:Farewell Fellow Travelers.
