Episode 5

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Published on:

7th Aug 2024

Why SEO is a Great Long-Term Investment with Jessica Freeman

Welcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in this episode, I’m chatting with the amazing Jessica Freeman from Jess Creatives. We’re diving deep into something that’s a total game-changer for creative entrepreneurs: SEO (aka Search Engine Optimization). If you’ve ever wondered how to get your website seen by more people (without breaking the bank on ads), this one’s for you.

Jessica breaks down key SEO strategies that every creative entrepreneur needs to know, like how to build an SEO-rich website, find the best keywords for your niche, and avoid those common SEO mistakes that can hurt your rankings. Plus, she shares some of her favorite SEO tools for keyword research and gives the lowdown on on-page and off-page SEO strategies (yep, there's a difference!).

We also dive into the big question: What’s the ROI on SEO, and why is it such a smart long-term investment? You’ll learn how content plays a critical role in SEO success and the exact steps you can take to measure the effectiveness of your SEO efforts. Whether you're just starting out or looking to optimize your existing website, Jessica's got you covered with practical tips that’ll have your website climbing those Google rankings in no time.

Connect with Samantha:

Website: https://www.firestormfinance.com/

Instagram: https://www.instagram.com/firestormfinance/

Threads: https://www.threads.net/@firestormfinance?hl=en

Pinterest: https://www.pinterest.com/firestormfinance/

Newsletter: https://firestormfinance.myflodesk.com/podcastnewsletter

Connect with Jessica:

Website: www.jesscreatives.com

Instagram: http://instagram.com/jesscreatives

Threads: http://threads.net/@jesscreatives

Youtube: https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg

Free Keyword Tool: http://jesscreatives.com/keywords

00:00 Introduction to the Creative Minds Smart Money Podcast

00:32 Meet Our Special Guest: Jessica Freeman

00:59 Jessica's Journey into Web Design and SEO

02:50 The Importance of SEO for Businesses

10:35 Common SEO Mistakes to Avoid

20:53 Measuring SEO Success and ROI

24:56 SEO Tools and Resources

37:40 On-Page vs. Off-Page SEO

39:35 Final Thoughts and Farewell

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About the Podcast

Creative Minds, Smart Money: Finance & Business Tips for Creatives
Creative Minds, Smart Money is the go-to podcast for creative entrepreneurs who are ready to stop treating their finances like a side character in their business story. Hosted by Samantha Eck, bookkeeper and fractional CFO, this show breaks down the financial side of running a creative business into actionable steps that actually make sense.

Each week, we tackle everything from pricing strategies and cash flow management to making smart business decisions that keep your creative business thriving (yes, even during those slow months). You'll get real, practical advice on managing your money and growing your business while still having time and funds to enjoy what you love.

Beyond the numbers, we explore the full picture of creative business success - from marketing strategies to efficient systems - because building a sustainable business requires more than just good bookkeeping. And occasionally, I bring in industry experts to share their insights on taking your creative business to the next level.

Ready to turn your creative talents into a thriving business that actually pays you what you're worth? Hit subscribe and let's make it happen.

About your host

Profile picture for Samantha Eck

Samantha Eck

Samantha Eck is the powerhouse behind Firestorm Finance, where she transforms messy financials into crystal-clear roadmaps for success. With six years of corporate accounting under her belt, a formal education in numbers, and the street cred of running two creative businesses, she’s uniquely equipped to help fellow creatives decode the story their numbers are trying to tell. When Samantha’s not wrangling QuickBooks, you’ll find her dominating on Xbox or curled up with a page-turner, her husband by her side and her pup Vivi keeping watch. She knows that clarity in the books leads to big, dreamy business moves. Ready to see for yourself? Tune into her podcast, Creative Minds, Smart Money, where she makes money talk feel like catching up with a friend.