Episode 5

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Published on:

7th Aug 2024

Why SEO is a Great Long-Term Investment with Jessica Freeman

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Welcome back to the Creative Minds, Smart Money Podcast! I’m your host, Samantha Eck, and in this episode, I’m chatting with the amazing Jessica Freeman from Jess Creatives. We’re diving deep into something that’s a total game-changer for creative entrepreneurs: SEO (aka Search Engine Optimization). If you’ve ever wondered how to get your website seen by more people (without breaking the bank on ads), this one’s for you.

Jessica breaks down key SEO strategies that every creative entrepreneur needs to know, like how to build an SEO-rich website, find the best keywords for your niche, and avoid those common SEO mistakes that can hurt your rankings. Plus, she shares some of her favorite SEO tools for keyword research and gives the lowdown on on-page and off-page SEO strategies (yep, there's a difference!).

We also dive into the big question: What’s the ROI on SEO, and why is it such a smart long-term investment? You’ll learn how content plays a critical role in SEO success and the exact steps you can take to measure the effectiveness of your SEO efforts. Whether you're just starting out or looking to optimize your existing website, Jessica's got you covered with practical tips that’ll have your website climbing those Google rankings in no time.

Connect with Samantha:

Website: https://www.firestormfinance.com/

Instagram: https://www.instagram.com/firestormfinance/

Threads: https://www.threads.net/@firestormfinance?hl=en

Pinterest: https://www.pinterest.com/firestormfinance/

Newsletter: https://firestormfinance.myflodesk.com/ajmiv1kyt1

Connect with Jessica:

Website: www.jesscreatives.com

Instagram: http://instagram.com/jesscreatives

Threads: http://threads.net/@jesscreatives

Youtube: https://www.youtube.com/channel/UCCis0sjz5ma8PQoztJm4Wmg

Free Keyword Tool: http://jesscreatives.com/keywords

00:00 Introduction to the Creative Minds Smart Money Podcast

00:32 Meet Our Special Guest: Jessica Freeman

00:59 Jessica's Journey into Web Design and SEO

02:50 The Importance of SEO for Businesses

10:35 Common SEO Mistakes to Avoid

20:53 Measuring SEO Success and ROI

24:56 SEO Tools and Resources

37:40 On-Page vs. Off-Page SEO

39:35 Final Thoughts and Farewell

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About the Podcast

Creative Minds, Smart Money: Finance & Business Tips for Creatives

Welcome to Creative Minds, Smart Money – the go-to podcast for creative entrepreneurs who want to master their money without losing their artistic spark. Hosted by Samantha Eck, a creative business bookkeeper on a mission to help you thrive, we’re here to tackle the financial side of your business in a way that makes sense for your creative brain.

We’ll break down bookkeeping basics and money strategies designed specifically for creatives – from pricing your services with confidence, to mastering cash flow so you can keep your business running smoothly (even in the slow months). You’ll get actionable tips on how to manage your money, grow your creative business, and still have time (and funds!) left for what you love.

Along the way, we’ll dive into marketing tips, business systems, and the mindset shifts that’ll help you build a sustainable creative business without sacrificing your passion or paycheck. And every now and then, I’ll bring in industry experts to share their insights on key areas like business growth and operational efficiency.

So, if you're ready to blend creativity with financial success, hit subscribe, and let’s turn your creative talents into a thriving business that fuels your dreams!

About your host

Profile picture for Samantha Eck

Samantha Eck

Samantha Eck is the powerhouse behind Firestorm Finance, where she transforms messy financials into crystal-clear roadmaps for success. With six years of corporate accounting under her belt, a formal education in numbers, and the street cred of running two creative businesses, she’s uniquely equipped to help fellow creatives decode the story their numbers are trying to tell. When Samantha’s not wrangling QuickBooks, you’ll find her dominating on Xbox or curled up with a page-turner, her husband by her side and her pup Vivi keeping watch. She knows that clarity in the books leads to big, dreamy business moves. Ready to see for yourself? Tune into her podcast, Creative Minds, Smart Money, where she makes money talk feel like catching up with a friend.