Episode 10

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Published on:

11th Sep 2024

Protect Your Brand: Essential Legal Steps for Creative Entrepreneurs with Kelli Jones

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 In this episode of the Creative Minds, Smart Money Podcast, I’m chatting with trademark lawyer Kelly Jones, who’s here to drop some serious knowledge on how to protect your creative business legally (don’t worry, we’re keeping it jargon-free). From the basics of trademarks vs. copyrights to the importance of securing your intellectual property before it’s too late, Kelly walks us through the essential legal protections every entrepreneur needs to know. We’ll cover the full trademark process, why proactive legal steps matter, and how to avoid those nightmare-worthy legal mistakes that could cost you big-time. Whether you're just starting out or scaling up, this episode will help you protect your business like the pro you are! 

Connect with Samantha:

Website: https://www.firestormfinance.com/

Instagram: https://www.instagram.com/firestormfinance/

Threads: https://www.threads.net/@firestormfinance?hl=en

Pinterest: https://www.pinterest.com/firestormfinance/

Newsletter: https://firestormfinance.myflodesk.com/ajmiv1kyt1

Connect with Kelli:

Website: www.kellijoneslaw.com

Instagram: https://www.instagram.com/lawyerkelli_

LinkedIn: https://www.LinkedIn.com/in/kellianne-jones

Tiktok: https://www.tiktok.com/@lawyerkelli

Free Legal Cheat Sheet: https://www.yourlegalera.com/legal-cheat-sheet

00:00 Introduction to Creative Minds Smart Money Podcast

00:31 Meet Our Guest: Kelly Jones, Trademark Lawyer

00:47 Kelly's Journey to Becoming a Trademark Lawyer

02:12 Understanding Trademarks vs. Copyrights

03:15 The Importance of Being Proactive with Legal Matters

04:35 When to Consider Getting a Trademark

07:33 Common Legal Issues for Business Owners

10:43 Real-Life Examples of Legal Interventions

18:57 The Trademark Process Explained

21:59 Common Trademark Mistakes and How to Avoid Them

23:19 Actionable Legal Steps for Business Owners

25:10 Conclusion and Where to Find Kelly Jones

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About the Podcast

Creative Minds, Smart Money: Finance & Business Tips for Creatives

Welcome to Creative Minds, Smart Money – the go-to podcast for creative entrepreneurs who want to master their money without losing their artistic spark. Hosted by Samantha Eck, a creative business bookkeeper on a mission to help you thrive, we’re here to tackle the financial side of your business in a way that makes sense for your creative brain.

We’ll break down bookkeeping basics and money strategies designed specifically for creatives – from pricing your services with confidence, to mastering cash flow so you can keep your business running smoothly (even in the slow months). You’ll get actionable tips on how to manage your money, grow your creative business, and still have time (and funds!) left for what you love.

Along the way, we’ll dive into marketing tips, business systems, and the mindset shifts that’ll help you build a sustainable creative business without sacrificing your passion or paycheck. And every now and then, I’ll bring in industry experts to share their insights on key areas like business growth and operational efficiency.

So, if you're ready to blend creativity with financial success, hit subscribe, and let’s turn your creative talents into a thriving business that fuels your dreams!

About your host

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Samantha Eck

Samantha Eck is the powerhouse behind Firestorm Finance, where she transforms messy financials into crystal-clear roadmaps for success. With six years of corporate accounting under her belt, a formal education in numbers, and the street cred of running two creative businesses, she’s uniquely equipped to help fellow creatives decode the story their numbers are trying to tell. When Samantha’s not wrangling QuickBooks, you’ll find her dominating on Xbox or curled up with a page-turner, her husband by her side and her pup Vivi keeping watch. She knows that clarity in the books leads to big, dreamy business moves. Ready to see for yourself? Tune into her podcast, Creative Minds, Smart Money, where she makes money talk feel like catching up with a friend.