Episode 9

full
Published on:

4th Sep 2024

Unlocking the Power of Email Marketing with Shannon Vonderach

Welcome back to another episode of the Creative Minds Smart Money Podcast! This time, we’re diving deep into the world of email marketing with special guest Shannon—an email marketing pro who turned her burnout as a wedding photographer into a thriving, profitable business. Shannon breaks down everything from choosing the right email platform to growing and nurturing your list, all while keeping your messaging authentic and true to your brand. She shares practical tips on how to craft content that connects, consistently deliver value to your subscribers, and convert those email reads into clients. If you’re ready to use email marketing to grow your creative business, this episode is packed with actionable steps to get you there! 

Connect with Samantha:

Website: https://www.firestormfinance.com/

Instagram: https://www.instagram.com/firestormfinance/

Threads: https://www.threads.net/@firestormfinance?hl=en

Pinterest: https://www.pinterest.com/firestormfinance/

Newsletter: https://firestormfinance.myflodesk.com/podcastnewsletter

Connect with Shannon:

Website: theemailclub.co

Instagram: https://www.instagram.com/mrs.vondy/

Threads: https://www.threads.net/@mrs.vondy

Youtube: https://www.youtube.com/@mrsvondy

Free Email Template: https://www.theemailclub.co/free-email-template


00:00 Welcome to the Creative Minds Smart Money Podcast

00:30 Meet Shannon: From Wedding Photographer to Email Marketing Queen

01:18 The Power of Email Marketing: Shannon's Success Story

02:37 Why Email Lists Matter for Business Owners

03:47 Getting Started with Email Marketing: Tools and Tips

07:57 Effective Strategies for Growing Your Email List

13:07 Creating Consistent and Engaging Email Content

18:17 Overcoming Writer's Block and Generating Content Ideas

28:34 Wrapping Up: Key Takeaways and Final Thoughts

Have a suggestion for something or someone you'd like to see on this podcast? Fill out this form here.

Next Episode All Episodes Previous Episode

Listen for free

Show artwork for Creative Minds, Smart Money: Finance & Business Tips for Creatives

About the Podcast

Creative Minds, Smart Money: Finance & Business Tips for Creatives
Creative Minds, Smart Money is the go-to podcast for creative entrepreneurs who are ready to stop treating their finances like a side character in their business story. Hosted by Samantha Eck, bookkeeper and fractional CFO, this show breaks down the financial side of running a creative business into actionable steps that actually make sense.

Each week, we tackle everything from pricing strategies and cash flow management to making smart business decisions that keep your creative business thriving (yes, even during those slow months). You'll get real, practical advice on managing your money and growing your business while still having time and funds to enjoy what you love.

Beyond the numbers, we explore the full picture of creative business success - from marketing strategies to efficient systems - because building a sustainable business requires more than just good bookkeeping. And occasionally, I bring in industry experts to share their insights on taking your creative business to the next level.

Ready to turn your creative talents into a thriving business that actually pays you what you're worth? Hit subscribe and let's make it happen.

About your host

Profile picture for Samantha Eck

Samantha Eck

Samantha Eck is the powerhouse behind Firestorm Finance, where she transforms messy financials into crystal-clear roadmaps for success. With six years of corporate accounting under her belt, a formal education in numbers, and the street cred of running two creative businesses, she’s uniquely equipped to help fellow creatives decode the story their numbers are trying to tell. When Samantha’s not wrangling QuickBooks, you’ll find her dominating on Xbox or curled up with a page-turner, her husband by her side and her pup Vivi keeping watch. She knows that clarity in the books leads to big, dreamy business moves. Ready to see for yourself? Tune into her podcast, Creative Minds, Smart Money, where she makes money talk feel like catching up with a friend.